Customer Loyalty

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Buying Customers

Business is basically shopping for customers - choosing which one you want and deciding how much you will pay for them. When it comes down to it, you are in the business of buying customers. You can start a business, run it from home and never tell anyone about it, but you will not succeed [...]

Are You Driven?

However beautiful the strategy, you should occasionally look at the results. - Winston Churchill Working with my client today, the discussion revolved around being Process Driven vs. Results Driven. Process Driven or Results Driven? The business owner wants to focus on HOW things get done, but I suggested they need to address IF things get [...]

World Famous In Omaha

In New Zealand, there is a soft drink company called Lemon & Paeroa (L&P). They advertise, tongue in cheek, about being World Famous in New Zealand. But this is actually a perfect strategy for your business. Tell Your Story Seth Godin, my favorite business guru, reminded me that most businesses don't need to be [...]

Why Customers Don’t Care About Your Product

"Customer satisfaction probably has little to do with your product or service." -Tom Peters. This is a tough comment. We work so hard to provide our product or service well, focused on satisfying our customer. If our customers aren't looking at what we do, how can we take care of them? What do customers want?!? [...]

What Business Are You In?

Brad Sugars, the founder of ActionCOACH, recently shared his thoughts on business... What business are you in? This is a simple question right? Wrong. Will she be back? No matter what kind of business you are in, your business isn’t about the product you sell. Your business is about the customers you serve. [...]

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Formal education will make you a living; self-education will make you a fortune. - Jim Rohn It's what you learn AFTER you know it all that counts. - John Wooden Learn Something New We all do it - assume we are experts in our field and can't possibly learn anything new about our [...]

Where Did The Customers Go?

You will never lose a client because of price - you'll only lose a client because they are stroke deprived. -Dave Sandler Have you ever lost a client? I have. What a massive letdown. Losing a sale is cake compared to having someone you've worked with say goodbye. So I looked into why customers leave. Do [...]