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What Business Owners Want Isn’t Always What They Need

"What's wanted isn't always what's needed." - Texas Bix Bender When I ask business owners what they want, they often say, "More Leads!" But more leads is actually the LAST thing you need. They are expensive and require time and effort to followup on. And most businesses do not convert leads into sales very well. [...]

My Client Is Bored

A Business That Works Without The Owner I had a wonderful meeting with my landscaper client last week. When I walked into his office, he told me, "Jim, I'm kinda bored." It's June as I write this, so this would not be a normal comment. As a landscaper, this is his season. I've known him for years [...]

Buying Customers

Business is basically shopping for customers - choosing which one you want and deciding how much you will pay for them. When it comes down to it, you are in the business of buying customers. You can start a business, run it from home and never tell anyone about it, but you will not succeed [...]

Are You The Best?

"Be the best. It's the only market that's not crowded."  George Whalin Being the Best is a perfect Vision for your company. It's simple, easy to communicate and inspirational. It will enroll people (Team, customers, suppliers, strategic alliances) and focus them on the goal. And, as Whalin points out, there's not a lot of competition! [...]

Is Your Team Worth Training?

Why is intensive-extensive training obvious for the army & navy & sports teams & performing arts groups—but not for the average business? -Tom Peters "Team" is a recurring theme with me. That's because the #1 job of the business owner is designing, hiring and developing a Team. The minute a business goes from a 1-person [...]

3 Ways To Improve Your Business

The 3 Point Series: The Role of  the Business Owner Here are 3 ways to improve your business this week: Is it all on you? Identify 8 customer service standards you believe are important to your customers. Ask every customer you meet today to rank them in order of importance to them. Ask them if [...]

Innovate or Die

All business is two things: Innovation & Marketing. -Peter Drucker. How are you doing? Use Innovation to Build Your Business Many small businesses are not good at either of these critical skills. They see Marketing as a necessary evil and spend little time on it and they often leave innovation to large companies [...]

World Famous In Omaha

In New Zealand, there is a soft drink company called Lemon & Paeroa (L&P). They advertise, tongue in cheek, about being World Famous in New Zealand. But this is actually a perfect strategy for your business. Tell Your Story Seth Godin, my favorite business guru, reminded me that most businesses don't need to be [...]

Take Control Of Your Calendar!

"Don't wait. The time will never be just right." -Napoleon Hill Who Controls Your Time? I was discussing an interesting phenomenon with a friend this morning. We both teach classes that people pay for, but often people miss the class, even though it is only once a month. People frequently miss long-standing appointments because something [...]

6 Ways To Control Your Business

You may think you control your business, but chances are you're feeling a bit uncertain -Are there any problems you don't know about? Do you know why your customers buy from you? Could they be thinking about going somewhere else? Your business may be more out of control than you know! Here are 6 things [...]