Planning For Profit

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Buying Customers

Business is basically shopping for customers - choosing which one you want and deciding how much you will pay for them. When it comes down to it, you are in the business of buying customers. You can start a business, run it from home and never tell anyone about it, but you will not succeed [...]

The 3rd Biggest Risk To Your Business: Your Business!

Your business is actually the 3rd biggest risk to itself. The world is not a friendly or forgiving place and a business owner must prepare for the worst. If your business isn't structured to weather a downturn, your business could die.  Many businesses fail from sudden losses - theft, weather damage, fire. You may have [...]

3 Action Steps For A Strong Finish To 2014

When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.  -Confucius Act Now To Finish Big 2014 is over. As we rapidly approach the halfway point of the year, all the grand hopes and visions for the year are either well on the way to [...]

You’re Not Important. But You Are Necessary.

We overestimate what we will do in a year; underestimate what we can do in 5. - Brad Sugars Are you on target? How's the year going so far? Have you started yet? Here's the bad news - the year's half over! June is the month to plan how you will end the [...]

Hard Work Is Not The Missing Strategy

Owners rarely fail because they didn't work hard enough - rarely succeed because they worked harder. - Brad Sugars I'm working with a client right now who goes from dawn to dusk - always charging. But it's interesting - he doesn't actually get a lot done. The business keeps going and customers are served but [...]

How Far Is Your Horizon?

Happiness is not something you postpone for the future; it is something you design for the present. -Jim Rohn As a business owner, where is your horizon? Are you focused on the next month? the next week? the next day? I suggest your horizon be at least 6 months out. Where's Your Horizon? [...]

Will “HOW?” kill your dreams?

Doubt kills more dreams than failure ever will. -Brad Sugars. As a business owner, your role is to Dream, Design, Train and Lead. You must dream the Vision, design the process, train your team and lead through encouragement and example. But the first step is the Dream. Let yourself dream and the HOW will [...]

Growth = Change

No Growth Without Movement Growth is the Goal We can all understand that Growth and Change are connected. In fact, Growth cannot happen without Change. But many business owners I meet want changeless Growth, because Change is messy and uncomfortable and, sometimes, even painful. So owners may find it easier to try to [...]

This Year Is Over – Did You Miss It?

July is when I tell my clients that this year is over. If you don't have it planned and in process, it won't happen this year. Now is the time to prepare for next year! When I was in charge of over 3000 Burger King employees, I would share this story: Junior Assistant Managers needed to focus [...]